Privacy Policy

Last updated: March 2026

Zerf LLC, doing business as Wander Scrapbooks ("Company", "we", "us", or "our"), is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our Services.

By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Services.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide when you use our Services, including:

  • Account Information: Name, email address, and password when you create an account.
  • Order Information: Billing address, shipping address, and payment information (processed through Stripe, Inc.).
  • Journal Personalization Data: Traveler names, destination details, travel dates, travel style, companion information, interests and sub-interests, journal titles, dedication text, custom quotes, and cover style preferences.
  • Gift Recipient Information: If you purchase a Journal as a gift, we collect the recipient's name and any other information you provide for journal personalization.
  • Communications: Any information you provide when contacting us for support or feedback.

Information Collected Automatically

When you access our Services, we may automatically collect:

  • Device Information: Browser type, operating system, device type, and screen resolution.
  • Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths.
  • Log Data: IP address, access times, and referring URLs.
  • Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing activity. See Section 6 for more details.

2. How We Use Your Information

We use the information we collect to:

  • Provide the Services: Process your orders, generate personalized journal content using AI, produce and ship your Journals.
  • Process Payments: Charge your selected payment method through Stripe, Inc.
  • Communicate With You: Send order confirmations, shipping notifications, and respond to your inquiries.
  • Marketing Communications: Send promotional emails about new products, features, or offers (you can opt out at any time).
  • Improve Our Services: Analyze usage patterns to enhance the Platform and develop new features.
  • Advertising: Measure the effectiveness of our advertising campaigns.
  • Legal Compliance: Comply with applicable laws, regulations, and legal processes.
  • Security: Detect, prevent, and address fraud, security threats, and technical issues.

3. How We Share Your Information

We do not sell your personal information. We may share your information with the following third parties:

Service Providers

  • Lulu Press, Inc.: Our print fulfillment partner. We share shipping addresses and Journal content necessary to manufacture and ship your order.
  • Stripe, Inc.: Our payment processor. Payment information is transmitted directly to Stripe and is not stored on our servers.
  • Klaviyo: Our email marketing platform. We share your email address and order information to send transactional and marketing communications.
  • AI Service Providers: We use third-party AI providers to generate personalized journal content. We do not permit these providers to use your data to train or improve their foundation models.

Analytics and Advertising

  • Meta (Facebook): We use Meta Pixel to measure advertising effectiveness and deliver targeted ads.
  • Google Analytics: We use Google Analytics to understand how users interact with our Services.

Legal and Safety

We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Data Retention

  • Order Data: Retained for the duration required by applicable tax and accounting laws.
  • Journal Personalization Data: Retained for as long as needed to fulfill your order and provide customer support.
  • Account Information: Retained until you request deletion of your account.
  • Marketing Data: Retained until you unsubscribe from marketing communications.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal retention requirements.
  • Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the "unsubscribe" link in any marketing email or by contacting us.
  • Cookie Preferences: Manage your cookie preferences through our cookie banner or your browser settings.

To exercise any of these rights, please contact us at hello@wanderscrapbooks.com.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information.

6. Cookies and Tracking Technologies

  • Essential Cookies: Enable core functionality of the Services.
  • Analytics Cookies: Understand how users interact with our Services (Google Analytics).
  • Advertising Cookies: Measure advertising effectiveness and deliver targeted ads (Meta Pixel).

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13.

9. International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. By using our Services, you consent to the transfer of your information to the United States and other countries where our service providers operate.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Zerf LLC (d/b/a Wander Scrapbooks)
Email: hello@wanderscrapbooks.com